Akshay Kumar now brand ambassador of Micromax mobile
Micromax, a provider of wireless telecommunication solutions and Mobile phones has signed up ‘Khiladi’ of Bollywood – Akshay Kumar” as brand ambassador. Micromax from the start i.e. from 1991, has never had a brand endorser to take it forward. With a recent switch in creative agencies and Lowe Lintas becoming its new creative partner, the brand is looking at a more active marketing communication. Some of the brands that Kumar currently endorses include Thums Up, Levi Strauss and the premium innerwear brand, Dollar Club.
Micromax, which targets the youth with its tagline, Inventing Surprises, aims to build a strong presence by getting Kumar on board. The telecommunication brand faces stiff competition from established players such as Nokia, Samsung and Sony Ericsson. Interestingly, Samsung’s brand ambassador is actor Aamir Khan.
In a note to the media, Micromax reveals that it has allotted a sum of about Rs 100 crore for advertising – while Rs 60 crore will be set aside for above the line advertising, Rs 40 crore will go towards below-the-line activities.
hey broyher iam a student of summer fields school vi c i like ur advertisement it was very cool
can plzzzz send some picture on my id
if u have launched in net so tell me the website
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ia m amazing to see tht nu features fully loaded fone
can u also send me the price of the fone
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& i also thik that it should be the #1
& u guys are also good
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@swayambhuba subudhi Yes brother Micromax is one of the top selling Mobile brand in low end and affordable price segment. You can get micromax mobile anywhere in between 1200 rs to some thousands
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VERY GOOD MOBILE
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i want to know knower days akshyakumar giving one add on micro max in kitchen continuously laughing which model is it????
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Yea, even i want to know what phone it is, so I can stay clear of it. What an absolutely awful ad!
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Akshay is like Midas wherever he touch, it becomes gold
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@gaurav yes i agree on this
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SIR I AM A BIG FAN OF U MR KHILADI KUMAR BUT PERSONALY I FEEL U CHOOSED A WRONG COMPANY TO ENDORSE .I BROUGHT A SAMSUNG E840 THREE YEARS AGO BECAUSE MR PERFECT AMIR KHAN WAS USING THAT SET THAT TIME BUT THIS TIME MICROMAX PROOVED ME WRONG AS I SELECTED THE SET WHICH MY FAVOURITE HEMAN IS ENDORSING FROM BOLLYWOOD.MY Q5fb STARTED HARRESING ME FROM TWO DAYS OF PURCHASE.THE COMPANY &THE SERVICE CENTRE R BEHAVING DEAF TO MY PROBLEM.AS YOUR BIGGEST FAN I REQUEST U TO EITHER GET MY MOBILE REPLACED OR STOP BEING THE BRAND AMBASSADOR OF THIS TYPE OF COMPANIES.IT IS NOT ABOUT MONEY BUT THEY R USING YOUR NAME &FAME TO SELL THEIR RUBBISH MOBILES IN INDIA.SIR PLEASE DONT TAKE IT PERSONALLY BUT THINK OF A MIDDLE CLASS HARD OWNED FAMILIES MONEY.THANK YOU RAVI JAISWAL,9831059002
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