Bharti Airtel unveils new logo, signature tune and plans for 3G launch
Bharti airtel, India’s largest telecom service provider with over 150 million in India itself and total 200-million subscriber worldwide has unveiled a new brand logo to create a shared worldwide vision across its operations in 19 countries in Asia and Africa. Airtel has also announced that it was on course to launch its 3G services in all 13 3G circles by the end of the year.
The new Airtel Logo, which is an interpretation of the English letter “a”, signifies “youthful, international, inclusive and dynamic”. The new look comes with gentle curves and color effects which gives the identity new energy and liveliness.
Few months ago Bharti Airtel acquired the Zain Telecom in 15 African countries at $10.7 billion and tomorrow company is going to change its brand name to Airtel from Zain. Besides the logo, the company has also changed the signature Airtel tune with a new one by music composer A R Rehman.
Announcing this, Sunil Bharti Mittal, chairman and managing director, Bharti airtel, said, “Fifteen years ago Bharti airtel started its journey in India with a promise of delivering world class and affordable services. Today, as we expand on the global stage, this new brand identity gives us the opportunity to present a single, powerful and unified face to our customers, stakeholders and partners around the world. It reinforces our promise to deliver innovative services and a superior brand experience to our 200 million customers across Asia and Africa.”
The new face of airtel is described as youthful, international, inclusive and dynamic, underlining airtel’s willingness to embrace everything that is new. The airtel signature tune has also been refreshed by A R Rahman making it youthful in line with the new visual identity.
From the birth of the brand as a single city operation in India, airtel has gone global today with the creation of a single and unified identity across the world. Airtel crossed 50 million customers in October 2007 and 100 million in May 2009. The company added the next 100 million customers in just 18 months.