IDEA Cellular is on a mission to paint the city green with a range of outdoor media innovations, to spread awareness about the green initiative – Use Mobile, Save Paper! IDEA has transformed Ahmedabad bus shelters into Green covers, with potted plants, and tendril climbers to convey the green message.

The Green bus shelter at Vastrapur Lake has already started catching the attention of passersby. The busy streets of Ahmedabad welcome the change, as it adds greenery to the façade, and offers a cool shade to the commuters waiting at the stands. IDEA is spreading the message of ‘Use Mobile, Save Paper’, through numerous other hoardings put up in the city, with its Brand Ambassador, Abhishek Bachchan in the look of a Tree.

Previously We posted about Idea campaign to make india Green @ http://thetelecomnews.com/idea-on-mission-to-paint-india-in-green/




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