Posts tagged Lava-B5

Lava Mobile introduces rupee symbol key in L5 mobile handset

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Lava Mobile introduces rupee symbol key in L5 mobile handsetLava Mobile, A Noida-based mobile handset manufacturer has rolled out a mobile phone with a key dedicated to the new currency (Rupee) symbol. The company announced this development on the 64th Independence Day. Incidentally B5 is also the first phone with world’s first Alpha keypad with keys arranged in ABCD order.

“We took this as challenge to ensure that Indians can type Rs. symbol long before than the anticipated time. Around the occasion of Independence day announcing the incorporation of Rs symbol in the mobile keypad will be a tribute from Lava family to the entire nation. The currency symbol on the keypad of their mobiles will make millions of Indian proud. We are happy to be the catalysts of spreading this spirit.” – Said Mr. S.N Rai- Co Founder and Director, Lava Mobile. (more…)

LAVA B5 and B2 Alpha keypad business handsets

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LAVA B5 and B2 Alpha keypad business handsets

Lava International Ltd, one of the leading mobile handset brands in the India sets a new standard with its latest innovation called “Alpha keypad”. This innovative key pad is neither traditional Multi-tap nor QWERTY; instead the keys are arranged in ABCD order to provide convenience for the users. The brand has come-up with a  new business series handsets featuring the innovative key pad.

To begin with innovation, Lava has introduced this unique keypad in its new “B2 & B5 handsets”. This is the first time that any mobile handset player has been able to offer an option to make life simple for a large segment of mobile users, who were not familiar or comfortable with QWERTY or Multi-tap keypads.

While introducing the innovative Alpha Key-pad, Mr. SN Rai, Co – Founder & Director, LAVA International Ltd. said “Lava always endeavored to introduce consumer insight driven innovations, which make people’s life simple. Last year Lava redefined consumer expectation with the introduction of KKT and A series phones. It took months of rigorous research and consumer trials to conceptualize Alpha Key-pad. We feel Alpha key-pad would further redefine the mobile phone market in a big way.”

“A market study done in the key cities of India to understand usage pattern revealed that there is a large group of consumer who crave for a business class phones but not comfortable in using the same. A further deep dive unfolded that these consumers find the existing QWERTY key-pad cumbersome to use and would be comfortable if the keys are arranged in their known alphabetical order”. (more…)

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