LAVA B5 and B2 Alpha keypad business handsets

Lava International Ltd, one of the leading mobile handset brands in the India sets a new standard with its latest innovation called “Alpha keypad”. This innovative key pad is neither traditional Multi-tap nor QWERTY; instead the keys are arranged in ABCD order to provide convenience for the users. The brand has come-up with a  new business series handsets featuring the innovative key pad.

To begin with innovation, Lava has introduced this unique keypad in its new “B2 & B5 handsets”. This is the first time that any mobile handset player has been able to offer an option to make life simple for a large segment of mobile users, who were not familiar or comfortable with QWERTY or Multi-tap keypads.

While introducing the innovative Alpha Key-pad, Mr. SN Rai, Co – Founder & Director, LAVA International Ltd. said “Lava always endeavored to introduce consumer insight driven innovations, which make people’s life simple. Last year Lava redefined consumer expectation with the introduction of KKT and A series phones. It took months of rigorous research and consumer trials to conceptualize Alpha Key-pad. We feel Alpha key-pad would further redefine the mobile phone market in a big way.”

“A market study done in the key cities of India to understand usage pattern revealed that there is a large group of consumer who crave for a business class phones but not comfortable in using the same. A further deep dive unfolded that these consumers find the existing QWERTY key-pad cumbersome to use and would be comfortable if the keys are arranged in their known alphabetical order”. (more…)