Posts tagged Micromax-mobile
Micromax W900 A Windows Mobile 6.1 with Wi-fi
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Micromax has introduced W900, A bar style Windows Mobile 6.1 professional powered with touch screen, wi-fi phone in India. Micromax W900 features with Voice assisted GPS navigation with Map My India maps, 3.2-inch WQVGA 65K color display, 3.5mm Jack, 2 mega pixel CMOS camera, multi format music player and motion sensor, and has Microsoft Windows Mobile 6.1 Professional operating system. With K3 Hi3611 460MHz Processor phone has 128MB RAM and 256MB ROM.phone has expandable MicroSD memory card slot which supports up to 16 GB memory.Phone comes with 2Gb T Flash Card. For connectivity, W900 has Bluetooth and WiFi 802.11b/g Wi-Fi. Other features include, ActiveSync, Pocket MSN and E-mail.
W900 also has a SPB Mobile Shell user interface which changes overall look and navigation of traditional windows mobile phone. SPB Home is a Today plug-in user interface which gives up-to-date information at a glance, such as time, weather, calendar, upcoming appointments, next alarm, and shows new SMS or MMS messages, missed calls, new emails, and new voicemail.SPB Home is fully customizable.
Akshay Kumar now brand ambassador of Micromax mobile
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Micromax, a provider of wireless telecommunication solutions and Mobile phones has signed up ‘Khiladi’ of Bollywood – Akshay Kumar” as brand ambassador. Micromax from the start i.e. from 1991, has never had a brand endorser to take it forward. With a recent switch in creative agencies and Lowe Lintas becoming its new creative partner, the brand is looking at a more active marketing communication. Some of the brands that Kumar currently endorses include Thums Up, Levi Strauss and the premium innerwear brand, Dollar Club.
Micromax, which targets the youth with its tagline, Inventing Surprises, aims to build a strong presence by getting Kumar on board. The telecommunication brand faces stiff competition from established players such as Nokia, Samsung and Sony Ericsson. Interestingly, Samsung’s brand ambassador is actor Aamir Khan. (more…)
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